Above the Influence.com
(web site design)

the PROBLEM

Kids know when they're being preached to. They know technology and social networks. So how do you help them say 'No' to the negative and intrusive elements in their lives?
 

OUR SOLUTION

A web site with content, strategically positioned to give a positive way to understand the problems and let kids decide for themselves and share the techniques they use. The ‘Above the Influence’ campaign is successful because it taps into the desire by teenagers to be independent and self-sufficient. The goal of this campaign is to help teens stand up to negative pressures, and influences. The more aware one becomes about the influences around them, the more prepared they will be to face them, including the pressure to use drugs and alcohol. "Above the Influence" is symbolized by its campaign logo featuring an arrow pointing up with a circle around it.

By focusing on and sharing the positive ways kids can avoid involvement in drugs, the brand avoids sounding like a parent and gives control to kids to make the right choice. 

My contributions included support with:
IDEATION
Workshops
Blue Sky Projects
Rapid Prototyping
Card Sorting
DISCOVERY
Product Strategy
UI/UX Assessment
Focus Groups
ANALYSIS
User Research
UX DESIGN
User Stories & Scenarios
Persona Definition
Customer Journey Mapping
UI Design
User Experience Style Guide
Test Cases
Usability Audit
UI DESIGN
Information Architecture
Wireframe Design
Visual Design
Clickable Prototypes