Fruitsnackia

Design and development process for desktop based application

the PROBLEM

The brand needed to raise awareness, and make itself relevant to children and their parents.

OUR SOLUTION

“The Snackulator” which lets kids make their own Fruitsnackia character and enter it in a 3 phased sweepstakes, sponsored by Fruitsnackia. Fruitsnackia.com is a new experience for all things Gushers, Fruit Roll-Ups and Fruit-by-the-Foot. It’s the home of a completely integrated cross-channel campaign aimed at reframing Fruitsnacks from just being another snack food to being a fun food - something that stimulates kids’ imagination and creativity. Everything in the world of Fruitsnackia is made completely of Fruitsnacks; as if kids molded the place together themselves.

my role

I was Lead UX and responsible for the experience strategy and design of the responsive web application. I led the UX work, producing all major deliverables and artifacts, presenting these to the client.

Making something that shows who they are, is a primal urge for all children.

My contributions included:
DISCOVERY & RESEARCH
Product Strategy
User Persona Definition
UI/UX Assessment
Focus Groups
Content Audit
Taxonomy
Experience Maps

IDEATION
Design Workshops
Card Sorting
User Stories & Scenarios
Customer Journey Mapping
Usability Audit
Storyboarding
Rapid Prototyping
Information Architecture
Site Maps
Low Fidelity Wireframes

REFINEMENT
High Fidelity Wireframes
UI Visual Design
Clickable Interactive Prototypes
Pixel Perfect Comps
Design Assets
Visual Design Style Guide
Interaction Library Development
Technical Specifications